Founder Loretta is a seasoned floral artist with expertise in preserved flowers and Orne metallic flowers. She established her own brand, Flower & Forest, a specialty store dedicated to preserved flower gifts, focusing on the exquisite artistic design of preserved flowers and metallic flowers. Through the art of everlasting blooms, she aspires to share her creations and enable people to incorporate a piece of nature into their homes, enhancing their overall sense of happiness.

Flower & Forest symbolizes a deep appreciation for flowers, forests, and the Earth, expressing our respect for nature. As part of the natural world, Flower & Forest seeks to connect humanity with nature through floral gifts, spreading joy to everyone who is cherished.

Preserved flowers originated in Europe, where they are also known as “eternal” or “everlasting” blooms. The concept later spread to Japan, Korea and Taiwan. At first the high price kept them from attracting wide attention; however, as technology advanced their cost fell sharply and they were gradually embraced by the broader public. The huge variety of varieties, coupled with their ability to stay in bloom indefinitely, has made them increasingly popular in recent years.

These flowers are fresh blooms that have been treated with non-toxic preservation solutions. Through dehydration and decolourisation all organic matter is removed from the plant cells; the petals are then re-dyed and rehydrated with proprietary fluids. This special process locks in their vibrancy for up to three years without watering or sunlight. Though they cost more than ordinary fresh or dried flowers, their three-year display life gives them excellent value for money and explains their broad appeal.

Preserved flowers are often used for bridal bouquets, and their versatility in lifestyle décor is remarkable. Busy urbanites prize them for bringing nature indoors—whether in homes, offices or retail spaces—without any need for watering or maintenance. They can also be fashioned into countless gift designs, allowing people to send heartfelt blessings to loved ones on holidays and other special occasions.

• Avoid storing preserved flowers in high-temperature, humid areas or in direct sunlight.

• Do not place them where an air-conditioner blows directly for long periods, as the petals may become overly dry and fall off.

• If the petals appear translucent, it means the humidity is too high. In this case, place your arrangement in a container with desiccants or in a room that is actively dehumidified; it will gradually return to its proper state.

• Should dust accumulate, clean it off gently with a soft brush.

• Because the flowers are natural plant materials, gradual fading or shedding over time is a perfectly normal part of nature; with proper care, these effects can be slowed considerably.